Dandelion Thinking. It’s an old article, but it’s still relevant today. Neil touches on it in the above interview, by saying that you have to put stuff out there, let some take root, let others fail. Cory adds to it by saying:
Take the dandelion: a single dandelion may produce 2,000 seeds per year, indiscriminately firing them off into the sky at the slightest breeze, without any care for where the seeds are heading and whether they’ll get an hospitable reception when they touch down. And indeed, most of those thousands of seeds will likely fall on hard, unyielding pavement, there to lie fallow and unconsummated, a failure in the genetic race to survive and copy.
But the disposition of each — or even most — of the seeds aren’t the important thing, from a dandelion’s point of view. The important thing is that every spring, every crack in every pavement is filled with dandelions. The dandelion doesn’t want to nurse a single precious copy of itself in the hopes that it will leave the nest and carefully navigate its way to the optimum growing environment, there to perpetuate the line. The dandelion just wants to be sure that every single opportunity for reproduction is exploited!
I think this is a brilliant idea, and can be applied to many different situations, but what I’m thinking of on this site is of course, how does it apply to Jedward? Are the Twins already taking the dandelion approach, by getting their name out there in social media? Is there anything we as fans should do differently?
What do you think?
CAN'T FORGET JOHN AND EDWARD 
[…] each of those seeds will settle, and, even if not flourish straight away, they will…one day. The dandelion approach isn’t the only way of doing things – but it’s effective and keeps things ticking […]